Leveraging Metadata and User Data for OTT and FAST Monetization

Nothing makes recommendation engines—and every other means of profit-making leverage—go, go, 喜欢各种各样的数据. 特别是元数据是个性化观众体验和优化内容组合的关键. 人工智能在提高元数据质量和改进推荐方面发挥着越来越大的作用. 分析师们关注的是M&E industry and insiders at major media companies playing critical strategic roles agree, 数据对于了解客户旅程以及就如何接触和留住订阅者和客户做出明智的决策也至关重要, 在广告支持方面, deliver the right ads to audiences and the right audiences to brands.

State of Streaming Snapshot: Pinpointing Streaming’s Pricing Pain Points

对内容所有者和消费者来说，不断上升的基础成本转化为不断上升的平台成本

The 2023 流媒体 Readers' Choice Awards

读者已经说过! Here we present North America's top tech solutions of 2023, as chosen by the readers of 流媒体.

Q&A: Caffeine CEO Ben Keighran Talks Fan-Focused Niche Sports Broadcasting

咖啡因是一个资金充足的, newer live broadcasting platform for fan-focused, 适合互动观看的内容. With the platform now surpassing 40 million users, most of its content consists of long tail and local sports programming. With $262 million in financing raised since 2016, Caffeine is emerging as a destination for "sports you can't find anywhere else.这个Q&A with Caffeine首席执行官Ben Keighran探讨了Caffeine在利基体育流媒体和盈利模式方面的独特方法.

The 2023 流媒体 100: The Top 100 Companies in the 流媒体 Universe

流媒体100强再次回归流媒体年度榜单，该榜单将展示该行业最具创新性和影响力的技术供应商, 服务提供商, 平台, 以及媒体和内容公司, 正如我们的编辑团队所赞誉的那样. Some are large and established industry standard-bearers, 而其他公司规模相对较小，相对较新，刚刚开始引起轰动. 所有这些公司都以其创新的方法和对流媒体领域的扩展和成熟的贡献使自己脱颖而出.

Generative AI and the Future of Media Tech

将生成式人工智能整合到我们的工作流程中有可能影响媒体技术中的几乎所有内容, and I'll examine several of the possibilities in this article.

Leading Independent Channels Join Forces to Form the Independent Streaming Alliance (ISA)

Ten of the leading independent streaming 平台, 包括Revry, Vevo, Tastemade, 值得信赖的媒体品牌, 最近联合成立了独立流媒体联盟(ISA)，以提升独立流媒体频道的价值, provide in-depth research of their audiences for the 广告 industry, develop best practices for independent streaming promotion and development, and find ways to partner with key members of the CTV landscape.

Revry CPO LaShawn McGhee Talks Global AVOD, Analytics, Content Curation, and Inclusivity

作为一个流媒体网络的首席营销官，在全球媒体和娱乐世界中占据着独特的地位，管理着不断扩大的广告支持渠道和高知名度的品牌合作伙伴名单，这是一种什么样的感觉? 去了解这个角色需要什么, what drives the tech stack that keeps such a network humming, 以及Revry如何发展, 来源, 许可证, and curates its diverse content offerings, 我采访了拉肖恩·麦吉, Revry's CPO and one of the company's four co-founders.

Scripps Networks的高级产品总监Yazmin Wickham谈论以观众为中心的OTT UX设计

最近，我采访了Scripps Networks的高级产品总监Yazmin Wickham，以更好地了解在OTT和CTV领域的多元化媒体公司中，产品总监在开发和管理用户体验方面所扮演的角色. I learned how Scripps approaches the viewer experience, 在AVOD和SVOD模型中, 并尝试在各种平台上提供尽可能一致的体验, 以及全面维护统一(或近乎统一)文本堆栈的挑战和优势.

服务器端与. Client-Side Ad Insertion: Which Side Are You On?

There are two broad categories of CTV ad insertion: Server-side (SSAI) and Content-side. 我们有SSAI vs. CSAI之前多次辩论, with SSAI often coming out on top in recent years, 但快速观看的上升正在改变当前媒体领域许多利益相关者的谈话. Effective ad delivery is far from a one-side-fits-all proposition these days.

科技巨头的肮脏弱点:Sharethrough的Frank Maguire讨论了绿色流媒体的创新方法

像Meta、亚马逊和谷歌这样的科技巨头已经承诺到2030年实现碳中和. But how feasible is this goal, and where is the money spent towards it really going? Sharethrough的Frank Maguire讨论了大型科技公司的数字广告投放如何严重影响二氧化碳排放，以及这些公司可以做些什么来减少这种影响并实现其绿色承诺.

如何启动快速频道

自疫情开始以来，免费广告支持电视(FAST)一直是流媒体行业迅速崛起的元素. 本文介绍了启动FAST通道的最佳实践以及如何处理所面临的挑战, 包括来自行业领袖的见解，如Best Ever Channels的Jonathon Barbato, 来自kweliTV的德舒娜·斯宾塞, 和Revry的Paul Kontonis.

Streamticker: The Biggest 流媒体 Mergers & 2022年的收购

A look at the streaming industry's most notable mergers and acquisitions of 2022, 从华纳兄弟-探索到微软/动视，从Limelight/ edgcast到杜比/密播到电视/编码.Com和更多

2023年OTT发展现状

Netflix可能是在线付费电视点播的先驱，它的模式是其他所有SVOD都在追逐的. From April 2022, a pivot was required of every player, Netflix included.

2023年流媒体货币化状况

流媒体业务和货币化模式在2022年扩大和多样化，并发出了明确的信息:付费订阅模式是流媒体广泛采用的必要门户, but now ad-supported viewing has a chance to flourish.

Advertising, Bundling, and the Future of Premium Streaming

With the arrival of lower-priced ad tiers for premium streaming services, increasing aggregation and shape-shifting bundling options, 流媒体领域的持续变化正在改变消费者的行为以及付费电视和流媒体服务的采用. But what do the numbers say about emerging market trends? How are platform providers interpreting evident shifts, and does that translate into user experience innovation? And is there really a "Great Rebundling" afoot, as so many pundits have claimed over the last 6 months?

Winning the Data War: Accessing and Leveraging Streaming Analytics

本文探讨了数据权利与技术能力之间的关系，因为它会影响媒体公司利用累积数据和分析来瞄准相关受众的能力, 扩大他们的影响力, 并从他们提供的内容中获利. 如果在维恩图中捕获了数据权利所有权和技术能力访问的交集, the space in between would be very small for some media companies.

The Future of Streaming Monetization: Beyond the SVOD/AVOD Divide

太经常了, 关于盈利的讨论围绕着一种简单的二元模式展开，这种二元模式只略微扩展了基于家庭的媒体和娱乐的老式广告支持广播模式:订阅vs. 广告. Savvy publishers, rightsholders, and streaming services see a more nuanced landscape. 游戏化, 交互性, 销售, 直接面向消费者的应用程序可以让出版商和广告商为粉丝提供超越直播或视频点播的内容.

Paramount SVP of Ad Operations Jarred Wilichinsky Talks Adtech Stacks and Strategy

The unforgiving world of ad tech means any mistake can cost millions of dollars. Ad tech is the key to a successful AVOD/FAST monetization strategy, but there are so many moving parts that it can be a challenge to get it right. Wilichinsky provides practical insight into what works, 什么不, and how ad-supported delivery compares to subscription offerings.

Ad Tech Raises the Stakes as Streaming and Broadcast Viewerships Converge

广播公司正在观看数字广告，并试图将最好的数字广告技术引入他们的“广播”环境——即使这种广播环境是在CTV上. 当人们越来越难以区分广播和流媒体的时候, 有一件事是明确的，数字——以及支持它的广告技术——对流媒体标准商业模式之一的成功负有责任.